Laura Hanna is the talented young designer behind the Adelaide fashion label STONE. I had the privilege to catch up with her to share her story and shoot some of her gorgeous pieces. She is an intelligent, creative, bubbly and down to earth girl, who isn’t afraid to dream big and chase her goals, which is something I love about her! I find her journey so far and success very inspiring and I hope you enjoy hearing about it and following her journey as much as I do!
How did you get into fashion?
I was first interested in fashion and the industry at a young age (as most little girls are). It all really started when I was a teenager making my own clothes and selling them at markets which was what sparked my passion for wanting to build my own brand. Since then I have just kept wanting to do what I love most which is seeing my creations on women who make it their own.
Tell us a bit about how STONE came about?
With the combination of my love for fashion and wanting to have my own business the concept of the brand and name was birthed a long time before the launch of STONE at the end of 2015. Fashion for myself was more of a hobby and starting my own smaller label as a teenager quickly turned into a career and that’s when I decided that STONE was going to be the dream label that I always wanted to create. Everything comes back to the name STONE. It’s simple, bold and timeless which is exactly what we aim to carry out through our designs and overall aesthetic.
If you had to describe your label in three words, what would they be?
Bold, simple and quality.
What are some of your favourite fashion trends at the moment?
My favourite trend at the moment is the use of soft and shiny silks in nude and natural colours. It is such an effortless style that really does suit anyone.
What is your favourite piece from your label?
My favourite piece of all time from the collections we have released so far would have to be the gold button playsuit which was a part of the very first STONE collection called ‘PSEUDO’. This piece was released summer 2015 and we still have people after it. Like all our pieces, we love making garments that are timeless and also of high quality so they can stand the test of time and still be relevant in today’s fast changing trends.
What can we expect to see from the next collection by STONE?
Without saying too much, our next collection is all about luxe fabrics and what we call ‘tailored meets drape’. We are so excited to release this next collection. We have gone for a real effortless and timeless style with a hint of 80s glam.
Where is STONE available for purchase?
We sell all our pieces through our website at stonelabel.co
Bag: Clarence Frank
Sunglasses: Quay Australia